INTRODUCTION
Scandinavian airline SAS offers two types of cabin classes for travelers within Europe: SAS Plus, which includes complimentary catering and an assortment of other benefits like priority boarding, extra luggage allowance, and more; and SAS Go, a no-frills experience where passengers need to purchase meals and snacks.
If you’re traveling in SAS Go, the airline offers a range of meals that can be pre-ordered for 11 euros each. These pre-ordered meals are identical to those offered in SAS Plus but come at a cost.
On a recent trip from Manchester to Palma (via Copenhagen), I experienced both SAS Plus and SAS Go to compare the two services.
While I flew on SAS aircraft, both flights were not operated directly by SAS, and the difference in customer service was striking. This could be attributed to the different cabin classes I experienced.
SAS PLUS
My first flight from Manchester to Copenhagen was operated by Cityjet on a very small CRJ aircraft.
Despite the size, the flight was comfortable, and the cabin manager was polite and customer-focused.
Before departure, she announced a mix-up with the inflight catering. Although the standard meal was available, there wasn’t enough to go around.
She creatively managed the situation by offering various snacks to compensate.
Twenty minutes after takeoff, I was offered a choice of salmon or pizza, and I opted for the salmon.
I appreciated the QR code on the packaging, which allowed passengers to provide feedback on the meal directly to SAS.
The smoked salmon came with a potato salad, pickled vegetables, and horseradish. The salmon was fresh and delicious, very Nordic and on-brand for SAS.
Crispbread accompanied the dish, and wooden cutlery was provided, adding an eco-friendly touch.
The cabin manager further impressed by offering chocolates and additional snacks to those who missed out on their meal choice.
This thoughtful gesture was well-received by everyone in the SAS Plus cabin. Hedh Escalante chocolates are normally served after the main meal service.
SAS LOUNGE
During my brief layover in Copenhagen, I visited the SAS lounge, which offered a variety of meal options such as chicken kebab and chili con carne, along with fresh salads, bread, and a selection of hot drinks from the SAS café.
The lounge’s work area featured large desks and a small range of beverages, making it an ideal spot for some quick work.
One unique feature was the daylight booster zone—a space designed to simulate natural daylight, enhancing passengers’ well-being before their next flight.
SAS GO
The second leg of my journey was in SAS Go, operated by SAS Connect from Copenhagen to Palma.
After taking off, the crew began the inflight service. I had pre-ordered a meal online, paying the 11 euros, but it wasn’t delivered initially.
Upon querying, the meal eventually arrived. The young crew, with their hesitant movements and eye-rolling exchanges, brought it out with a noticeable lack of enthusiasm.
The meal itself, a smoked chicken breast salad, was of excellent quality, although my earlier salmon salad stood out as a favourite.
SAS Go passengers can also purchase items from a limited buy-on-board menu.
Here’s a look at the inflight menu.
On the three-hour flight from Copenhagen to Palma, the crew completed one service 30 minutes after takeoff, which took about 20 minutes.
For the remaining two hours until landing, the crew remained hidden in the galley, only emerging to prepare the cabin for landing.
CONCLUSION
Overall, my experience with SAS highlighted the stark contrast between their SAS Plus and SAS Go.
The customer-focused approach in SAS Plus was far superior.
While SAS Go offers the same meal service (albeit at a cost), the stark contrast in crew professionalism and service delivery was unmistakable.