Jet2.com has launched a dedicated children’s menu across all flights, introducing ยฃ6.00 meal deals featuring child-friendly options, such as ham or cheese sandwiches, branded snacks (including Oreos and Freddie’s Fruit Bar), and drinks.
The pricing encourages bundle uptake over individual purchasesโsandwiches at ยฃ3.20, snacks at ยฃ1.90, and drinks at ยฃ2.00.
The carrier simultaneously introduced adult meal deals at ยฃ10.00 (ยฃ12.50 with alcohol), creating a comprehensive family dining proposition that addresses practical needs whilst generating incremental revenue per booking.
Market Positioning
The children’s menu offers recognisable brands and appropriate portion sizes.
The airline differentiates itself in the competitive UK leisure market, where dedicated children’s menus remain uncommon.
The launch integrates with Jet2.com’s broader Summer 25 menu refresh, which includes Costa Coffee and expanded beverage options, suggesting coordinated family-friendly service enhancement.
Business Impact
This initiative represents practical innovationโaddressing real passenger needs whilst supporting commercial objectives through targeted pricing strategies. The focus on branded snacks and simple sandwiches minimises galley complexity whilst ensuring appeal to young passengers.
The timing coincides with the peak summer holiday season, maximising exposure to target family demographics and allowing operational refinement before future seasonal peaks.
The full menu can be viewed here:
Images courtesy of Jet2
Nik founded Inflight Feed in 2012, blending his passion for inflight dining with over a decade of experience in the airline industry. For the past 13 years, he has travelled the world, exploring and reviewing airline meals across countless carriers.
CNN Travel, The New York Times, and BBC World News have featured Nikโs expertise. When heโs not on the ground, youโll find him at 35,000 feet, camera in hand, capturing the unique flavours of air travel. Follow his inflight meal adventures on Instagram: @InflightFeed.
