Gategroup is marking Thai Airways’ 65th anniversary with special menu items across 12 global stations from mid-August through mid-September.
The month-long celebration includes cabin class-specific offerings: First Class passengers receive anniversary desserts and co-branded chocolate gift boxes.
Business Class gets handcrafted chocolate selections tailored by region, and Economy passengers on Japan and Hong Kong routes receive commemorative items.
Different stations offer regionally appropriate products, with London featuring specialised desserts, European stations providing Valrhona chocolate selections, and Asian routes serving locally influenced items.
Partnership operations
The rollout demonstrates the operational complexity of global catering partnerships, where consistent brand messaging must be adapted across different cultural markets and regulatory environments.
“By creating a unified yet locally nuanced experience across our stations, we’re proud to celebrate our deep relationship with Thai Airways,” said Ai Jia Lim, gategroup’s Commercial Director for Southeast Asia carriers.
Industry context
Anniversary celebrations like this showcase how established airline-caterer relationships extend beyond standard service contracts to marketing partnerships that reinforce brand positioning.
The multi-station coordination required for such campaigns underscores the logistical capabilities that major catering companies utilise to differentiate their services from those of their competitors.
These partnerships offer marketing value while showcasing service consistency across international operationsโessential for airlines like Thai , which compete on hospitality and cultural positioning.
Images courtesy of gategroup
Nik founded Inflight Feed in 2012, blending his passion for inflight dining with over a decade of experience in the airline industry. For the past 13 years, he has travelled the world, exploring and reviewing airline meals across countless carriers.
CNN Travel, The New York Times, and BBC World News have featured Nikโs expertise. When heโs not on the ground, youโll find him at 35,000 feet, camera in hand, capturing the unique flavours of air travel. Follow his inflight meal adventures on Instagram: @InflightFeed.
