SWISS has launched redesigned inflight service for Business and First Class passengers on long-haul flights, completing what the airline calls its most comprehensive service renewal to date.

The changes follow the carrier’s Economy service updates introduced in March, representing a full cabin refresh across all travel classes as part of the airline’s “SWISS Senses” programme.

The economy class service refresh introduced new meal presentation and upgraded amenities.

Airplane tray meal with rice, curry, vegetables, dessert, bread roll, butter, cucumber salad, and a cup of orange juice on a foldable tray table.
A small bottle of Bottega sparkling wine, two plastic cups with drinks, and a dish of mixed nuts on a tray table in a Swiss airline cabin.
A selection of packaged snacks, drinks, and pastries arranged in trays on a counter, as seen in a swiss airlines economy food review.
A SWISS Economy menu card placed on an airplane tray table, with part of the seatback visible in the background.

Inflight Feed reviewed the new economy service on the Bangkok to Zurich route, finding the carrier’s “Senses” concept delivers noticeable improvements in passenger experience.

Swiss Economy Class Review

Business Class changes

The updated Business Class service introduces a Swiss aperitif after takeoff, replacing the standard nuts service with fresh elements, such as olives, alongside the carrier’s signature Alpine Essence cocktail.

A glass of water, a glass of champagne, a bowl of olives on a napkin, and a SWISS Business class menu are arranged on a white surface, highlighting the elegance of SWISS inflight service.
A meal reminiscent of SWISS inflight service on a white table features a meat pie, mustard, crackers with cheese, water, and red wine, elegantly set with a fork and knife.
A bowl of orange soup with a spoon, bread and butter, a glass of water, and a glass of white wine, set on a white table with fork and knife on a napkinโ€”presented in classic SWISS inflight service style.

Meals are now served trayless and include a separate soup course, with each course individually presented rather than served together.

An expanded cheese selection and new pralines from Aeschbach Chocolatier complete the dining experience.

A black box containing an assortment of chocolates arranged in three neat rows, reminiscent of the elegance found in SWISS inflight service, with light and shadow cast across a plain surface.

For overnight flights exceeding ten hours, passengers receive Muntagnard sleepshirts and additional seat covers.

New amenity kits developed with Swiss brand VIU feature Alpine Valley-scented products from Soeder.

Four minimalist soft cases and pouches in black and mauveโ€”reminiscent of SWISS inflight service amenitiesโ€”are arranged on a burgundy surface against a light pink background.
Experience SWISS inflight service with this travel kit: a black pouch, eye mask, maroon socks, toothbrush, toothpaste, lip balm, and a small towelโ€”perfectly arranged on a maroon surface for your comfort.
A gray pillow with white stripes and a folded gray bed sheet set, reminiscent of SWISS inflight service comfort, are displayed on a white surface against a two-tone pink and white background.
A gray pillow, folded gray sheet, rolled-up gray blanket, and folded dark cloth arranged on a pink and burgundy background evoke the comfort of SWISS inflight service.
A black t-shirt and a maroon t-shirt, reminiscent of SWISS inflight service elegance, are laid flat on a light surface with contrasting shadows.

First Class upgrades

First Class passengers now receive service on fine porcelain with black tableware elements, replacing previous service items.

The service begins pre-departure with a Confiserie Sprรผngli apรฉro, flรปtes, and welcome drinks.

A plated meal with mashed potatoes, braised meat, stuffed pepper, and greens, alongside bread, spreads, a glass of red wine, water, and a SWISS First menu on a white table.

Inflight service includes an amuse bouche trio, trolley service for cold items at the seat, seasonal sorbet, and a five-cheese selection with expanded bread options.

Afternoon tea service has been added to longer daytime flights.

Comfort items include Zimmerli of Switzerland pyjamas and slippers, plus amenity kits featuring Sisley products.

Additional Swiss brands, Rohner and VIU, are offered individually by cabin crew.

Industry context

“Our new premium inflight services make flying with SWISS much more than just transport,” said Chief Commercial Officer Heike Birlenbach, indicating the carrier’s focus on experiential differentiation in competitive long-haul markets.

The updates are part of SWISS Senses, which includes new cabin interiors, seating, and ambient lighting across all travel classes on long-haul aircraft.

Images courtesy of Swiss.