Air France Introduces Its First Signature Fragrance

Air France is enhancing the customer experience with its first signature home fragrance.

Set to launch on January 15, 2025, the scent will be available in select Air France lounges and was developed in partnership with perfumer Francis Kurkdjian

Francis is famous for designing Le Mâle by Jean Paul Gaultier and has collaborated with brands such as Guerlain, Dior, and Armani.

As the Artistic Director of Maison Francis Kurkdjian and the Creative Director for Parfums Christian Dior, his name is synonymous with excellence and innovation in perfumery.

The fragrance was crafted over two years and combines the sunny vibrancy of mimosa from the South of France with jasmine, rose, and soothing musk, creating a scent that embodies calmness and elegance.

Inspired by the idea of “a ray of sunshine on the wings of an aircraft,” it honours the airline’s Concorde legacy.

The fragrance will first be available in Air France lounges at Paris-Charles de Gaulle, including the lobbies and La Première suites, and will expand to other lounges around the world in 2025.

A Multi-Sensory Experience

Air France is engaging all five senses in its customer journey:

Sight: Elegant uniforms and lounge designs.

Taste: Inflight menus developed by top chefs.

Touch: Premium materials are used in seating.

Sound: Curated inflight playlists

Smell: The new AF001 Fragrance.

Fabien Pelous, SVP of Customer Experience, stated, “The Air France travel experience now elevates all five senses.”

(All photos courtesy of Air France and Laurent Humbert)