Brussels Airlines is adding fresh handmade sandwiches from Belgian food brand Bon to its buy-on-board menu on all short and medium-haul Economy flights from 1 June 2026.
Around 450,000 sandwiches will be sold on the fleet each year, with four options available at any one time and the menu rotating several times a year.
Founded in 2015, Bon operates 17 Belgian stores and has opened a dedicated production line with nine staff to supply Brussels Airlines.
Bert Gillis, Commercial Director at Bon, explained, “We made over 40 recipes until we found the perfect selection that stays true to our promise of always delivering fresh, handmade food that was also suitable to be served on board an aircraft.”
Thibaut Dewilde, Head of Inflight Management at Brussels Airlines, added, “With Bon, we stay true to our DNA: it’s very high-quality, and it’s Belgian, just like Brussels Airlines. We are excited about the fresh, handmade way these sandwiches are produced, but we’re also proud to be a stepping stone for another strong Belgian brand.”
The partnership follows a series of Belgian brand collaborations for Brussels Airlines, which has previously worked with Neuhaus on long-haul flights and selected a start-up to supply ice cream on long-haul routes.
Photos: Brussels Airlines
Nik founded Inflight Feed in 2012, blending his passion for inflight dining with over a decade of experience in the airline industry. For the past 13 years, he has travelled the world, exploring and reviewing airline meals across countless carriers.
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