Intro

Bangkok Airways calls itself ‘Asia’s Boutique Airline,’ setting them apart in a region dominated by budget carriers racing to offer the cheapest fares.

Flying Bangkok to Chiang Mai, I was curious whether their boutique positioning was marketing fluff or if they delivered something special.

The Bangkok Airways logo on a blue geometric patterned wall.

The short answer: they delivered, and in ways that put many full-service airlines to shame.

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The Lounge

Here’s what immediately sets Bangkok Airways apart: complimentary lounge access for ALL passengers, regardless of fare class.

Not only business class but not elite frequent flyersโ€”everyone gets lounge access. (Business class passengers enjoy their own lounge next door)

The Bangkok Airways lounge at Suvarnabhumi Airport (Concourse A, Level 2) operates from 04:30 to 19:30.

An indoor walkway with potted plants leads to a glass-walled room. A sign on the glass door prohibits entry. Inside, there's a counter with a person in a bear costume visible.
A large, smiling teddy bear statue in a grey shirt and dark pants stands inside a building with blue and white decor. A fire extinguisher and a wheelchair are seen in the background.


Friendly staff verify your eligibility with genuine warmth, and stepping inside feels like discovering a well-kept secret.

The space offers free Wi-Fi, comfortable seating, and an impressive array of snacks and beverages.

A seating area with people in an airport lounge. A blue wall displays a sign inviting guests to the boutique departure lounge. A computer monitor and sanitizer are on a counter in the foreground.
An airport boarding zone with a sign reading "Boarding All Gates" and "Bangkok Airways". A display has toy airplanes, and a shelf holds magazines.
A coffee machine station with two NESCAFร‰ Alegria machines and a nearby milk dispenser. There are also two water dispensers offering hot and cold water with cups placed above them.
A counter displays stacks of napkins and plates next to covered trays of sandwiches. A hand sanitizer station and a sign are visible in the background.
A tray of chocolate muffins with colorful sprinkles is displayed on a counter in a cafeteria setting. Other food items are visible in the background.
A bakery display case with various pastries on three shelves, located on a countertop beside utensils and milk cartons.
Self-service beverage station with orange juice dispensers on the left and a multi-flavor drink machine on the right, including cups and a drip tray beneath.

The real standout was Khao Tom Mud, steamed bananas in sticky rice wrapped in banana leaves.

Bangkok Airways sources high quality grains from Northeast Thailand during mid season harvests, and you can taste the difference.

The sticky rice had proper texture and sweetness, while the banana remained creamy without being mushy.

The selection included chocolate muffins, fresh pastries, sandwiches, and multiple beverages, including fresh orange juice dispensers.

During peak hours, it gets busy, but there’s enough seating to find comfortable spots.

Inflight

Once aboard, the generous legroom immediately impressed, a welcome relief from cramped budget carrier seats.

The seats are older style with retro charm but genuinely comfortable and have a good recline.

An empty row of blue fabric airplane seats with white headrest covers, near the windows.
View of an airplane passenger's legroom with a safety information card in the seat-back pocket and a red bag under the neighboring seat.

The cabin was clean and well-maintained, suggesting Bangkok Airways takes pride in its product rather than viewing planes as flying buses.

Here’s where Bangkok Airways shines: hot meal service on flights as short as 45 minutes.

Airplane meal tray on a seat tray table, including a foil-covered dish, a wrapped utensil set, a plastic cup, and a dessert with white and pink toppings.

While budget carriers on the same route don’t offer snacks, Bangkok Airways delivers full meals with real metal cutlery in economy class.

Service begins promptly after takeoff, starting with special meals.

Bangkok Airways offers over 20 special meal options, a variety you’d typically only find on international carriers.

Airplane meal on a tray table, featuring a container with rice and chicken, a plastic fork and spoon, a cup, a bottle of water, and a dessert with pink frosting and red sprinkles.

My meal tray included a chicken and rice main course, dessert, and proper cutlery.

While no meal choice was available, receiving any hot meal felt luxurious when most airlines don’t even offer snacks.

The chicken had a soft texture, and the rice dish worked well overall.

The real surprise was getting a proper house made dessert that was moist and tasty.

Conclusion

Bangkok Airways proves its “boutique airline” positioning is authentic rather than just clever branding.

Its commitment to passenger comfort, lounge access for everyone, hot meals on 45-minute flights, generous legroom, and quality food creates experiences that exceed those of many legacy airlines

Bangkok Airways delivers exceptional value for travellers seeking premium short haul experiences in Southeast Asia.

The hot meal service sets them apart from regional competition, while lounge access for everyone feels almost too good to be true.

Bangkok Airways succeeds in a region dominated by cost-cutting budget carriers by caring about the passenger experience. They’ve found the sweet spot between affordability and genuine hospitality.

Bangkok Airways remains the best short haul airline in Southeast Asia for passengers wanting premium experiences without breaking the bank.

About Bangkok Airways

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