Singapore Airlines and Le Labo Launch Amenity Kit

Singapore Airlines Partners with Le Labo

Singapore Airlines has elevated its amenity kits to a new level of sophistication and style by partnering with Le Labo, a luxury fragrance company based in New York.

Business Class passengers on flights longer than six hours can enjoy the kit. Passengers should request the kit from the cabin crew, as it is not part of the usual inflight service.

This collaboration highlights that SIA remains dedicated to providing top-tier services to its elite travellers while paying close attention to the burgeoning trend of hyper-personalised, premium travel products.

The kit consists of three products by Le Labo: hand pomade, face mist, and lip balm. These high-end, vegan-friendly items are made with such luxurious ingredients as shea butter, almond oil, and aloe vera.

Travellers will be given a pouch made of waxed cotton canvas; Le Labo’s lab aprons inspire its design.

A Meeting of Two Brands

Founded 2006 in New York’s Nolita district, Le Labo has a dedicated following that adores its artisanal approach to fragrance. Known for hand-blended, made-to-order products, the company has expanded into skincare and home essentials.

Throughout its growth, Le Labo has sprinkled a little of its signature quality and authenticity into every product it makes.

The partnership reflects a broader industry trend whereby airlines seek to partner with luxury brands to stand apart and offer inflight experiences that feel, well, special.

(All photos courtesy of Singapore Airlines)