Zurich, March 3 2025 โ Swiss International Air Lines (SWISS) is revolutionising its Economy and Premium Economy Class experience with the launch of ‘SWISS Senses’ on March 5.
A New Chapter in SWISS Hospitality
The ‘SWISS Senses’ concept encompasses upgraded food and beverages, enhanced comfort items, and a signature scent.
These elements connect deeply with Swiss culture and hospitality while introducing premium touches to long-haul travel.
“This is one of the biggest service investments in the airline’s history,” says Heike Birlenbach, SWISS’s Chief Commercial Officer.
“These innovations offer a tangible improvement in our Economy and Premium Economy Class services, providing our customers with a memorable travel experience that reflects the heart of Swiss hospitality.”
Sustainable Design: Elevated Tableware
SWISS partnered with deSter to develop elegant, sustainable tableware.
The new black trays and bowls blend aesthetic elegance with durability, perfectly complementing the refreshed cabin experience.
This supports SWISS’s commitment to sustainability and aligns with its closed-loop recycling process, helping reduce waste while ensuring long-lasting performance.
The shift from disposable containers to reusable items will significantly decrease the airline’s environmental footprint.
Welcome Aperitif
As the aircraft reaches cruising altitude, Economy and Premium Economy passengers will receive a distinctly Swiss welcome.
SWISS will serve a traditional Sbrinz cheese appetiser to complement a complimentary aperitif, setting the tone for Swiss hospitality to follow.
Main Meal Service
Economy Class passengers will enjoy revamped Swiss-inspired main courses featuring tender meats paired with seasonal Alpine vegetables and traditional accompaniments.
The meals will now be presented on the sleek new black tableware, enhancing the visual appeal and dining experience.
Premium Economy passengers will receive an even more elevated culinary experience with higher-quality ingredients, more generous portions, and refined presentation that rivals Business Class offerings on many other carriers.
Pre-Landing Refreshment
SWISS has wholly reimagined the pre-landing meal service. Previously served in simple cardboard boxes with basic offerings such as sandwiches, yogurt, and croissants, these meals now come in elegant, reusable bento boxes or stylish trays.
The new presentation is matched by improved quality and variety in the food offerings.
Expanded Beverage Program
The ‘SWISS Senses’ concept extends to a carefully curated beverage selection. Passengers will enjoy a variety of Swiss red wines selected to pair perfectly with the new menu items.
SWISS has also added Rivella, Switzerland’s beloved national soft drink, to give passengers an authentic taste of Swiss culture at 35,000 feet.
The Sensory Touch: Alpine Valley Fragrance
A distinctive feature of the ‘SWISS Senses’ concept is the introduction of a signature scent called “Alpine Valley.”
Developed in collaboration with Zurich-based company Soeder, this unique fragrance infuses the aircraft lavatories with aromatic larch, fresh citrus, and herbal notesโgiving passengers a sensory connection to Switzerland’s breathtaking mountain landscapes.
Comfort Enhancements for Better Rest and Entertainment
SWISS has introduced new bedding, including pillows and blankets made entirely from recycled materials.
These sustainable comfort items align with the latest ‘SWISS Senses’ cabin design that will be rolled out across the airline’s long-haul fleet.
Setting New Standards
While competitors have made incremental improvements to their economy offerings, SWISS’s holistic approach simultaneously addresses multiple aspects of the passenger experience.
Birlenbach adds, “With ‘SWISS Senses,’ we’re taking significant steps toward our premium aspirations, ensuring that the SWISS experience is distinctive and memorable across all cabin classes.”
Beginning March 5, 2025, passengers can experience the new ‘SWISS Senses’ concept on all SWISS long-haul flights.
All photos courtesy of Swiss.
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Nik founded Inflight Feed in 2012, blending his passion for inflight dining with over a decade of experience in the airline industry. For the past 13 years, he has travelled the world, exploring and reviewing airline meals across countless carriers.
CNN Travel, The New York Times, and BBC World News have featured Nikโs expertise. When heโs not on the ground, youโll find him at 35,000 feet, camera in hand, capturing the unique flavours of air travel. Follow his inflight meal adventures on Instagram: @InflightFeed.
