Air Astana has rolled out Travel Tales, a character driven kids’ amenity program that leans heavily into the collectability factor.
The premise is simple but clever: three lovable characters, Mishka, Tana, and Zak, invite children to explore the world with them, each bringing their own personality to the journey.
Mishka’s got the nose for discovering delicious treats, Tana’s the environmental conscience of the group, and Zak’s boundless energy keeps things moving.
Together, they’re positioned as global adventurers who thrive on exploring new cultures and natural wonders while staying rooted in their home country.
Three Age Brackets, Three Different Vibes
What sets Travel Tales apart is the deliberate age segmentation. There are three kit rotations total, with distinct inbound and outbound designs for each age group.
Each kit isn’t just a smaller or larger version of the same thing, the design language shifts depending on who’s opening it.
For the littlest passengers (ages 3–6), expect adorable, fluffy designs that lean fully into plush aesthetics.
Their kits include a backpack, pencil case, lunch-style bag, plus activities and games to keep them occupied.
The 7–11 age set gets a geometric makeover. The same characters get a contemporary redesign that feels more grown-up.
Along with a crossbody bag and satchel, they’re getting a tech pouch, travel wallet, fluffy keyring, luggage strap, and a phone stand.
Teens aged 12–15 receive graphic designs featuring the trio’s signature colours and patterns.
Their kits include a hanging washbag, zip pouch, phone lanyard, luggage strap, waist bag, phone stand, and a puzzle.
Built with Sustainability in Mind
The entire program is constructed from recycled RPET and cotton canvas materials, with all paper items designed to be recyclable.
But the real positioning is the “keepsake value”, every item is meant to be enjoyed during the flight and then treasured at home.
It’s not disposable; it’s supposed to have a second life.
On the Ground
Travel Tales launched in September 2025 across Air Astana’s international flights on routes exceeding 3 hours.
Design firm Buzz developed the program and represents a shift toward more narrative driven, character focused family amenities in the airline space.
Images courtesy of Buzz Products.
Nik founded Inflight Feed in 2012, blending his passion for inflight dining with over a decade of experience in the airline industry. For the past 13 years, he has travelled the world, exploring and reviewing airline meals across countless carriers.
CNN Travel, The New York Times, and BBC World News have featured Nik’s expertise. When he’s not on the ground, you’ll find him at 35,000 feet, camera in hand, capturing the unique flavours of air travel. Follow his inflight meal adventures on Instagram: @InflightFeed.
