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JetBlue refreshes summer inflight service

JetBlue Airways has unveiled a comprehensive refresh of its onboard food and entertainment offerings for the Summer 2025 season, introducing nostalgic snack options alongside enhanced premium dining partnerships.

From May 1, all passengers will enjoy expanded complimentary snack selections including the introduction of iconic Goldfish crackers and Lotus Biscoff cookies to JetBlue’s free snack basket. These additions join recently reintroduced Quaker Chewy Chocolate Chip Granola Bars and Chifles Plantain Chips, maintaining the carrier’s distinctive approach of offering branded snack options across all fare classes.

A package featuring Chifles plantain chips, Goldfish cheddar crackers, a Lotus Biscoff cookie, and a Quaker Chewy chocolate chip granola bar as seen on the Virgin Australia winter menu.

Passengers traveling in JetBlue’s premium Mint cabin will experience a refreshed menu from acclaimed New York restaurant Charlie Bird, continuing the partnership with seasonal breakfast, lunch and dinner options. Morning selections feature asparagus frittata with goat cheese and a French toast with raspberry thyme syrup, while lunch and dinner offerings include herb-forward salads and artisanal proteins like flat iron steak with summer squash caponata.

The carrier has also introduced regionally-inspired menu items on its new Boston-Madrid route, featuring Spanish classics like tortilla with piquillo peppers and Basque cheesecake, reflecting JetBlue’s strategy of incorporating destination-specific cuisine on international services.

Core cabin passengers on transatlantic flights will benefit from new seasonal menus created by New York-based restaurant partner DIG, known for its focus on fresh, seasonal ingredients. The varied selections include protein-focused grain bowls and Mediterranean-inspired antipasto plates.

“JetBlue’s menu refresh demonstrates how carriers are increasingly leveraging restaurant partnerships to differentiate their premium cabin offerings while simultaneously enhancing complimentary economy options,” notes industry analyst Sarah Westfield. “The introduction of nostalgic American snack brands like Goldfish shows a recognition that even simple refreshment choices can build brand affinity.”

The service upgrade comes as JetBlue continues expanding its transatlantic network and works to strengthen its positioning in the competitive New York and Boston markets.

Photos courtesy of Jetblue