Montreal-based carrier launches system-wide beverage programme with Canadian-focused food offerings and non-alcoholic beer option
Air Canada has implemented complimentary beer and wine service across its entire Economy cabin network, accompanied by an expanded selection of Canadian-made snacks. The programme, which launched September 1, 2025, applies to all Air Canada, Air Canada Rouge, and Air Canada Express flights operated by Jazz that feature a beverage service.
The carrier becomes the only North American airline to offer non-alcoholic beer inflight, with Heineken 0.0 now available complimentary alongside standard beer and wine selections throughout the system.
Morning Service Enhancement
Flights departing before 10:00 a.m. now feature MadeGood Mornings Cinnamon Bun Soft Baked Oat Bars as part of the complimentary snack rotation.
These join the existing lineup of TWIGZ Craft Pretzels and Leclerc’s Celebration Cookies, all Canadian-manufactured products.
Toronto Billy Bishop Route Addition
On Air Canada flights operating from Toronto’s downtown Billy Bishop Airport departing after 10:30 a.m., passengers receive complimentary Greenhouse Ginger Defence Wellness Shots.
The Canadian brand’s organic, plant-based shots are also incorporated into the carrier’s premium snack baskets and Bistro menu selections.
Air Canada Bistro Expansion
The purchase-onboard Bistro menu has added several Canadian-made items:
- Summer Fresh Hummus & Crackers
- Quaker Maple & Brown Sugar Oatmeal Cups
- TWIGZ Sour Cream & Onion Pretzels
- Smarties chocolate candies
The Bistro operates as Air Canada’s buy-onboard food and beverage programme across eligible flights.
Service Parameters
All offerings are subject to availability. Free Wi-Fi, sponsored by Bell, is available to Aeroplan members on flights across North America and destinations in Mexico and the Caribbean.
“As part of our commitment to elevating the onboard experience, we’re delighted to introduce even more exciting new options to our menus,” said Scott O’Leary, Vice President, Loyalty & Product at Air Canada.
“These upgrades offer something for everyone and proudly showcase Canadian brands so that our customers can sit back, relax and kick-start their travels no matter where they’re going.”
Images courtesy of Air Canada.
Nik founded Inflight Feed in 2012, blending his passion for inflight dining with over a decade of experience in the airline industry. For the past 13 years, he has travelled the world, exploring and reviewing airline meals across countless carriers.
CNN Travel, The New York Times, and BBC World News have featured Nik’s expertise. When he’s not on the ground, you’ll find him at 35,000 feet, camera in hand, capturing the unique flavours of air travel. Follow his inflight meal adventures on Instagram: @InflightFeed.