British Airways today unveiled its new Speedbird Café pre-order menu for customers in Euro Traveller which has been created in collaboration with Michelin-starred chef, Tom Kerridge who hails from Rhodes in the Square and Adlards.
The airline will continue to offer complimentary refreshments that were introduced due to the pandemic. Therefore, passengers can still expect to receive complimentary refreshments on all fights, including a bottle of water and a snack, such as a breakfast bar or crisps.
Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “Over the last few months we know that our customers have valued the complimentary refreshments offered, so they’re here to stay. But in addition, we also wanted to offer more choice and the ability to buy something more substantial. After a successful partnership with M&S, we have teamed up with another British favourite, chef Tom Kerridge.
It will be possible for those wanting something substantial to pre-order from the airlines new online Speedbird Café www.highlifeshop.com. Customers wanting to order from the Speedbird Café must pre-purchase their meal up to 12 hours before their flight. Onboard sales will not be permitted.
The Buy Before You Fly program includes a range of gourmet food items, including signature pies and sandwiches, and includes vegans and vegetarians’ options. Menu items created by Kerridge have been designed with a focus on British provenance and include items such as:
The Ham Hock & Smoked Cheddar Sandwich by Tom Kerridge
The Spiced Cauliflower Tortilla Wrap by Tom Kerridge (Vegan)
The Chicken & Bacon Brioche by Tom Kerridge
The Brie Ploughman’s Sandwich by Tom Kerridge (Vegetarian)
Steak & Ale Pie by Tom Kerridge
The airline will also be introducing another BrewDog IPA, exclusively available for British Airways’ customers. The Scottish craft brewery has developed another exciting blend for the airline called JetSteam, following on from the popular limited edition Speedbird 100. The entire inflight menu can be viewed here.
“Our expert teams have worked closely with Tom to create delicious British staples for our short-haul menu. We know how popular the menus that Tom designed for our centenary were with our customers, so we are delighted to be working with him again and can’t wait for our customers to experience his fantastic new food at 35,000ft.” said Martinoli.
Tom Kerridge, Michelin starred chef, said: “I am truly happy to be working with British Airways again, and to have the opportunity to champion the best of British to so many people. A sandwich, made with care and great flavours, can be a perfect meal and I hope the passengers enjoy my short-haul menu.”