Vietnam Airlines and Heineken Launch Zero Beer in Business Class

Vietnam Airlines Partners with Heineken

Vietnam Airlines has launched Heineken 0.0 in their business class cabins for flights between Hanoi and Ho Chi Minh City.

The airline operates a mix of A321, A350 and Boeing 787 services between the cities up to 26 times a day. Heineken 0.0 offers the same fruity notes as regular Heineken but with a softer, maltier body. It uses the same high-quality ingredients—water, malted barley, hop extracts, and A-yeast—enhanced by a natural flavour

Collaborations

Heineken 0.0 has been featured on Ryanair flights, is currently available in British Airways business class, and is offered in KLM lounges and onboard KLM flights.

Vietnam Airlines also plans to serve the product at the Golden Lotus Lounge at Noi Bai and Da Nang.

Heineken 0.0’s Rise and Market Trends

Heineken’s latest research shows that low and no-alcohol drinks are becoming more popular. Over the past five years, the 0.0 beer category has grown by 10% annually, outpacing the growth of the overall beverage market.

Despite this success, social stigmas around alcohol-free choices persist, particularly among Gen Z, who report feeling pressure to justify their non-alcoholic choices.

Heineken launched the ‘0.0 Reasons Needed’ campaign to combat this, promoting a regular, respectable choice of alcohol-free options.

Consumer Preferences

Positioning Heineken 0.0 as a refined, health-conscious option aligns with shifting consumer preferences. This strategy is comparable to Singapore Airlines’ premium collaborations, like its partnership with Le Labo.

Including Heineken 0.0 in Vietnam Airlines‘ offerings could cater to the increasing demand for non-alcoholic choices during flights.

(All photos courtesy of Vietnam Airlines and Heineken Media Team)