WestJet is partnering with Tim Hortons to bring a new signature coffee blend onboard starting 30 November.
Tim Hortons Flight Roast is a 100 per cent Premium Arabica blend, roasted to a full medium and developed to be brewed and enjoyed at 35,000 feet.
The blend offers hints of toasted nuts, cocoa, and red fruit. Tim Hortons coffee and tea will be served on WestJet flights that offer inflight refreshments.
In 2027, WestJet Rewards and Tims Rewards members will be able to link their accounts to earn points across both programmes on eligible Tim Hortons purchases.
Linking accounts will also unlock exclusive offers and promotions. Further details on the loyalty partnership will be announced closer to rollout.
John Weatherill, WestJet Group Executive Vice-President and Chief Commercial Officer, said: “Some partnerships just make sense, bringing together WestJet, Canada’s famously welcoming airline with Tim Hortons, Canada’s favourite coffee is one of them. We’re excited to welcome Tim Hortons and its new Flight Roast blend onboard, giving guests a taste of Tims with every cup while reinforcing our ongoing commitment to delivering Canadians with a welcoming experience.”
Hope Bagozzi, Chief Marketing Officer for Tim Hortons, said: “Since 1964, Tim Hortons has been serving great tasting coffee that Canadians love and we’re excited to bring Tims to the sky. We can’t wait for Flight Roast, a custom blend developed to be enjoyed exclusively for WestJet guests during their flights, to take off. This is just the first sip of something bigger. We’re thrilled to expand our loyalty ecosystem with our WestJet partnership to give Canadians even more value on their Tims runs starting next year.”
Photos: WestJet
Nik founded Inflight Feed in 2012, blending his passion for inflight dining with over a decade of experience in the airline industry. For the past 13 years, he has travelled the world, exploring and reviewing airline meals across countless carriers.
CNN Travel, The New York Times, and BBC World News have featured Nik’s expertise. When he’s not on the ground, you’ll find him at 35,000 feet, camera in hand, capturing the unique flavours of air travel. Follow his inflight meal adventures on Instagram: @InflightFeed.